Jul 18 2009
Taking it TO the Street
Are you thinking as big today as you did a year or so ago? If you’re like most entrepreneurs, the answer is no. This ‘new normal’ has scaled down people’s vision from the goals of tomorrow to surviving today. I now want to challenge you that where the game has changed, your attitude and outlook shouldn’t.
I’m often told by new riders how they much prefer the casual nature of the open back roads to riding the super slabs. Hell, what biker doesn’t. But once in a while, in order to get to your ultimate destination it’s necessary to ride where the cagers and 18 wheelers rule and where the game gets more complex.
Most inexperienced riders tend to a couple of things that will get them into trouble. First, they get nervous and lose some confidence because things are flying by at a much faster pace and/or they ride the slab like on a back country road…meaning doing 55-60 mph while those around you are screaming by at 70.
With either of those approaches, one of two things is bound to happen…your nervousness will cause you to make a mistake or riding as if on a back road will flat get your butt run over.
It’s the same in business. Certainly things are a bit screwy right now, but hey, now’s the time for guts and to continue to dream…to go for it. Or as I read recently “A recession is a time when wealth transfers from the meek to the bold.”
When the rules of the road change you’ve got no choice but to be bold!
Dwain - The BusinessBiker
As always – This is just my opinion, I could be wrong. So, if you disagree or simply want to pile on, please do so either here on the BLOG or email me directly at Navigator@BikersGuidetoBusiness.Com I look forward to hearing from you.

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