The word of the day, week and month these days is Twitter.  Some of you know what it is, others kinda know and most don’t have a clue.  Well, I’m here to offer up my thoughts on this latest techie phenomenon. 

First, let me say that I love the damned thing.  As an author with a book coming out in a couple of months it’s great to have the opportunity to connect with people all over the world.  This past Sunday I held an in-depth conversation with someone from New Zealand on the pros and cons of being a vegetarian.  She learned something and I learned something, which made it a good conversation. 

You see, the magic of Twitter is that it’s nothing more than a 24/7 networking event.  Just like walking into a Chamber of Commerce meeting where you’ll reconnect with old friends and make new ones.  Unfortunately, most people on Twitter have no clue how to use it.  Most people simply shout out inane things or hawk their services.  My favorite ones to hate are the “Quotables.”  These people do nothing more than sit there with a book of quotes next to them and transcribe one after the other after the other, all in the hope that someone finds them oh-so-interesting. 

Think about it – when’s the last time you walked into a networking event and were drawn to someone standing on a table shouting out quotes or their elevator speech to the entire room?  Exactly, you walk directly away from that individual…fast. 

Instead, you look for someone interesting and join that conversation.  This allows you to determine if it’s someone you want to go to the next level with in terms of interest.  In the old days of networking, that meant coffee or lunch, here it means moving it to Facebook, My Space or LinkedIn.  (Yes, there are others, but these are the big 3).  From there you begin to forge a 1-1 business relationship. 

That’s it…that’s all Twitter is!  No need to make it more complicated simply because it’s a new technology.  Just apply tried and true networking techniques to it and you’ll have success.  So if you’ll excuse me, I’ve got to tweet now.

Ride On

Dwain

The Biker Guy

As always – This is just my opinion, I could be wrong.  So, if you disagree or simply want to pile on, please do so either here on the BLOG or email me directly at Navigator@BikersGuidetoBusiness.Com  I look forward to hearing from you.

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