I’ve spent this week in New York working ON my business rather than working IN it. Two days were spent recording my book at the offices of Audible.Com (to be released in a couple of weeks) and one day totally shifting my world at Seth Godin’s private conference.

For those of you unfamiliar with Seth Godin, he’s one of the great thinkers in business today. His perspective and blog are a driving force changing the face of business today and spending a day with him and a small group of other entrepreneurs was incredible.

I’ll not bore you with details but the main take away from yesterday were two questions – “What makes you remarkable?” As Seth put it, conversations only take place on the edges, never the middle. The second question was – “How does your product or service match the times?”

In those two simple questions he completely flipped my business planning for next year. In my last blog I asked the question – “2010 will be a good year if?” and now my answers have changed.

That’s why I get away from my business paying big bucks to attend mind shifting conferences or simply riding my bike – to change my perspective.

What would have been the cost of NOT attending his conference? By how far would I have missed my mark? It’s probably quantifiable in terms of dollars, but the true value is the time I’ll save having better honed in on my true destination.

Now a big part of me wants to sit down and immediately draft the plan but instead I’m giving myself today (Friday) off to walk the streets of New York and allow the ideas rattling around to better meld by NOT thinking of them.

Because just like a great gumbo, ideas are always better the next day after you’ve allowed them to settle.

Dwain – The BusinessBiker

As always – These are my thoughts, I could be wrong.  So, if you disagree or simply want to pile on, please do so either here on the BLOG or email me directly at Navigator@BikersGuidetoBusiness.Com  I look forward to hearing from you.

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