Two years ago it was but a dream, and today we kicked off a national media campaign for my new book, The Biker’s Guide to Business. And to say it’s been an interesting ride is an understatement as along the way I’ve had the privilege of talking and riding with some of the top motorcycle riding CEOs in the country.

I was there as John Paul DeJoria of Paul Mitchell Systems took possession of his newest bike and led our group on a ride through Hollywood into Malibu.  I also hopped onto a Ducati and shredded an Arizona mountain with Bob Parsons, of GoDaddy.Com. 

Both men could not be more different, yet both couldn’t be more alike.  Indeed each loves the wind in his face on an open road but they also share an unique passion for both life and business.  Typical entrepreneurs, each got to where he is today by understanding and embracing reasonable and controllable risk.  They both know that life is meant to be ridden close to the edge and that success depends on their ability to master it.

And that’s what The Biker’s Guide to Business is all about.  It’s a no BS approach to business and how I along with other entrepreneurs have learned how to ride at top gear.  And now I get to share these stories and techniques with the rest of the business world. 

But what excites me the most is the prospect of meeting and riding with others who, just like J.P. and Bob have their own stories to tell and favorite rides to show me.  So do me a favor…aside from ordering your book today, send me an email so we can get to know each other and share our love of business and the open road. 

Who knows – your stories just might inspire my next book.

Just Ride

Dwain

The Biker Guy

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