Nov 30 2009
Why Your Business Needs To Have Soul
Last week I had the privilege of attending a local mastermind group of internet wizards. To say their grasp of digital media, internet marketing and search engine optimization was awe inspiring is an understatement. Each with a story to tell…each with a company to build…each with a fortune to make.
For two content packed hours they traded ideas on things like Backlinking, Hub Pages, Article and Social Marketing. From a “being left behind in business” perspective, I was totally intimidated by the intellect and confidence in the room…until the meeting was over.
After the meeting I networked with the participants, saw the hunger in their eyes and asked about their businesses. One of the more successful in the room talked about how he is constantly launching product after product – each making money for a while, but none with traction.
Another pitched his business idea that was just like another company but with a twist. Instead of doing what they do on t-shirts, they would do on shoes, but when asked the ultimate goal of the company he had no answer. That’s because at this stage of their careers it’s only about making the money now with little thought to the longer term. Something all seasoned entrepreneurs can relate to because we’ve been there.
Of this group, the successful ones will eventually learn that if it’s only about the money you’re nothing more than a new-age gold digger panning electronic mines looking for that ever elusive killer vein. You certainly need to have the know-how and techniques down pat, but in order to play at the highest level in business you need a vision from the soul that fuels your passion beyond that of making money. Meaning that the product or service you offer IS relevant.
Until you find your true passion within a business that feeds your soul as well as your bank account, you will continue to launch sky rocket after sky rocket in an attempt to “make it”. And oh by the way, you’ll probably do it while continuing to work for someone else…the man or woman with an actual dream.
Dwain – The BusinessBiker
As always – these are my thoughts on the matter, I could be wrong. So, if you disagree or simply want to pile on, please do so either here on the BLOG or email me directly at Navigator@BikersGuidetoBusiness.Com I look forward to hearing from you. www.bikersguidetobusiness.com
Stumble it!
I completely agree, that a business needs to have soul – but I would also say that to achieve a lofty goal, a soul needs to understand business.
There are so many gurus encouraging us to set big goals for ourselves (like get a million copies of my book Their Cancer – Your Journey to people who can benefit from it), that it’s easy to forget the long road of acquiring skills and then using them which may be involved in the process.
We most definitely need advice and encouragement from those who know both sides of the equation.